So why is it the case that we actually have less time, more work and need antidepressants to fight burning out? The answer is paradoxical -- the same need for efficiency that motivates us to produce all these tools also prevents us from using the freedom obtained by using them. Oh, you got your work done thanks to our brand new software package? Cool, there's some more! You did not have to fly overseas and were able have your business meeting over Skype? Excellent, let's schedule 10 Skype meetings for tomorrow. You bought a faster car? Nice, then you can get to the office 15 minutes earlier and write one more report.
Hence I ask all the technology salesmen -- please do not advertise your product as something that makes anyone's life easier. It does not.
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